Tourism development and promotion is part of the Jordan Valley development law, and one of the main objectives of the Jordan Valley Authority (JVA) Strategic Plan 2003-2008.
In 1995, the JVA has developed and launched a Master Plan for investment promotion of tourism development and its infrastructures on the East Coast of the Dead Sea between Swiemeh and Zara.
             

The region impounds the Dead Sea, lowest and most saline body on earth (415) m below the sea level), at the southern outlet of the Jordan River and internationally well known for its uniqueness( geological and historical characteristics with eco–system housing rare wild life and endemic plant species .
The region is a world-renowned location for medical and health treatment, that combines hot springs, mineral compositions, medical mud, and special climate conditions ( warm winter, and high oxygen level ).

                

Integrated Tourism developments along the Eastern Coast of the Dead Sea have been promoted through private and public partnerships.

JVA manages significant land assets in the Valley that will be utilized for the benefit of JVA, Valley residents and Jordan as a whole.

The Strategic Plan places strong emphasis on improving the quality of service to customers - namely farmers. This is to be achieved through
 

                   

International and local firms have constructed chain of hotels and tourist villages with all related tourism activities including medical and health centers, vacation houses, and water park in addition to all supporting facilities of both commercial and entertainment nature. The value of investment on such tourism activities so far is around 411 million Jordan Dinar. The master plan identified 25000 Bed Units until the year 2010.

                    
As for domestic investment, a tourism project on an area of 146 durum was implemented by Greater Amman Municipality (restaurants, play gardens, swimming pools, Beach area). In addition to the Economic World Forum Convention Center.

The Ministry of Tourism has started the construction of Sweimeh National Park on an area of 2000 durum. The JVA has completed the construction of all supported infrastructure networks along the Dead Sea East Coast Shore .

The Dead Sea Basin impounds historic and religious tourism locations such as Masada, Mount Nebo, and Jesus’ Baptism site among other agrological and historical features.

In 1999, the JVA in cooperation with the Ministry of Tourism developed Jesus Baptism site with all supporting infrastructure. The site attracts thousands of visitors wishing to benefit from this religious heritage.

A study is being conducted to utilize the potential of Aqua-Tourism around Kafrain and Karama dams.


                       

Ministry of Water & Irrigation